The innovative spirit of a ‘fintech’ startup and the authority of a stock exchange
UX (User Experience)
UI (User Interface Design)
The UK has fallen in love with crowd funding, but few are thinking about their exit. Asset Match provides a much needed secondary market in quality private companies. As they grow in stature, we were asked to build the brand and create a best-in-class user experience.
A new logo and visual language was inspired by the name itself – ‘assets’ as something quite precious and jewel-like, and ‘matching’ represented by a coming together of two colours to make a third.
High Net Worth individuals are a special group of investors. We talked to them at length, mapping their experiences. The insights we gained have shaped the final platform.
Visit the website