Our thinking on branding, business and strategy

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The Evolution of the Brand Consultant: From Generation to (Re)Generation

Ladder to the sky

The Evolution of the Brand Consultant: Breaking the Chains of Corporate Addiction


The Evolution of Brand Consultants: By Design, Not by Accident

Collaborative Conversations

In this series of short briefings, experts from GW+Co’s network discuss some of the things they see happening, explain the implications, and outline actions you can take.

Downward Spiral

‘Decruitment’​ – same issue new buzzword

All hands in

Rebranding? Think Outcomes, Not Outputs

Working together

People Are a Brand’s Most Valuable Assets – Why Not Involve Them?

Who Cares If Beautiful Brand Design Doesn’t Create Change?

Designing better ways of working

Our founder and principal Gilmar Wendt features on the We Got This podcast

Design as a strategic superpower in banking

Activating a design-led approach can delight customers, engage employees and stimulate innovation

Putting the ‘S’ in ESG with design-led innovation

Welcome 2021!

A year in review

A four-point reflection on organisational health

The 6 questions leaders should ask when translating company purpose into action

Tallest towers and endless seas

The motivating power of visionary purpose

Does Your Culture Stand Up To Scrutiny In This Infodemic?

The coronavirus pandemic is driving up transparency.

Enacting Purpose in Testing Times: Aligning Culture, Strategy And Brand

Business purpose can drive deep transformation if the change process is inclusive.

Haiku from home

Documenting remote working – 17 syllables at a time

A keynote in Kiev

Talking purpose at the Ukraine Marketing Forum.

The writer vs. the designer

Can the designer become the writer? And can words become the answer to the designer’s creative block?

Collaborate how?

An insight into our process

Kitchen collaboration

Cooking together at our 2019 get-together.

Winners at The Best Agency Awards!

We’re delighted that GW+Co have been awarded in the 'Top Job' category for our work with THORNeco.

An evening of being lost in translation

It's that time again – the beginning of the end of the year, and the season for the annual GW+Co party.

How acdc became edgy, full of life and honest

Bringing out the authentic voice of a lighting company with a ton of personality

The Family Formula: Why values are so valuable

Part five in our series on how family businesses can flourish

Every branding problem you can think of…

… in one client.

Two Golds and two Silvers at last night’s 2018 Transform Awards

Celebrating the transformative power of brand work with five wins and four happy clients

The Family Formula: Why you can’t just keep it in the family

Part four in our series on how family businesses can flourish

Cause and effect

What is design effectiveness anyway?

Winners at the DBA Design Effectiveness Awards!

We’re delighted that GW+Co have won a Gold Design Effectiveness Award for our work on THORNeco, Zumtobel Group’s low-cost lighting range.

A pub quiz at the Sans and Serif

Our studio pub opened its doors for one night only, for a pop-up pub quiz.

The Family Formula Podcast

A series of podcasts exploring the conundrums faced by family businesses and what we’ve learnt about how to tackle them

The Family Formula: Why you need freedom and focus

Part one in our series on how family businesses can flourish

The Family Formula: Why growing also means growing up

Part two in our series on how family businesses can flourish

The Family Formula: Why old dogs need new tricks

Part three in our series on how family businesses can flourish

Is your business approaching a midlife crisis?

It might be time to work on your brand.

How we won Gold, Silver and Bronze

Last night, we won Gold, Silver and Bronze at the Transform Awards for one single project: the naming strategy and branding of The Exceptionals – a charity that helps businesses employ ex-offenders.

Branding pub quiz – questions

Test your knowledge of brands past and present with this quiz by GW+Co.

Branding pub quiz – answers

Answers to our studio pop-up pub quiz.

Extreme beauty

Having been shortlisted for the Brand Impact Awards, we feel inspired to share the ‘making of’ story for our menacingly beautiful logo film for Reiss.

An analogue evening

On the 3rd of December we hosted a very special dinner event at Old Paradise Yard – a follow-up to last year’s Fine Designing.

The joys and pains of type on screen

Good typography has been essential in communicating written messages pretty much since the invention of the printing press in 1439 by Johannes Gutenberg.

The joys and pains of type on screen (II)

A facelift that goes more than just skin deep

A client's experience of working with us, as published in Print Week.

Embracing Lovable Systems

We all know times have changed, so why haven't brand guidelines?

Success at the Transform Awards

We’re pleased to announce that GW+Co had some success at the 2016 Transform Awards this Tuesday night, picking up three trophies.

The Exceptionals

We’re excited to share the work we've been doing on a charity project for the Traverse Trust.

Infographic of the Week

UK election 2017: Conservatory party loses 12 seats while Labour, led by Jeremy Corbyn, has increased by 31