When organisations adapt and change their strategy during these trying times, it is easy to lose sight of the vision and purpose that motivated them in the first place. So, at the start of any projects, we will always ask 6 simple questions. Diagnosing a business’s pain points and determining how aligned their culture, strategy and brand is the first step in driving growth.

Find out more in our founder and Principal, Gilmar Wendt’s interview with Business Insider for those 6 questions and why you should be asking your business them as well. The complete article is available to Business Insider subscribers.