Having a tick-box purpose is like looking into a frosted mirror. Purpose is the reflection of an organisation’s reason for existence and how it intends to evolve. Many companies struggle to articulate their true intentions, thereby missing out on the benefits a clearly defined purpose can bring.
Uniqueness and authenticity are a criterion for consumers to distinguish and choose between competitors. But it isn’t enough to state your purpose, only when your purpose leads to action do you become credible.
Join our 30-minute webinar to learn the key points you need to know about purpose, authenticity and how to turn it into action.
Purpose: The reflection of Authenticity
In this webinar, you will learn:
+ What purpose really is and how it works
+ The difference between purpose, vision and mission statement
+ Why purpose is only useful if it leads to action
+ Where to start
We will be hosting the webinar on Wednesday 27th January from 11 – 11:30am(GMT).