Our principal Gilmar Wendt talks to a range of guests from first to seventh generation family members, to the in-house professionals and expert consultants who work with them.

They discuss their trails and tribulations, how some outside brand consultancy expertise has given them confidence and how – whilst they can be challenging environments – they are ultimately extremely rewarding places for people to work in and for businesses to do business with.

Episode 4: The group with the ugly duckling

How to survive in a business that’s half-family and half-corporate, and how to stand out in a stale market (and win awards for it), with Dominic Köfner, EVP of Marketing at lighting giant Zumtobel Group.

Episode 3: The expert from outside

What happens when a senior person from Unilever tries to bring their expertise to a family business like German coffee giant Tchibo? We talk to Heinz Leopold, the man who launched Magnum, to find out.


Episode 2: The sixth-generation shoe entrepreneur

What happens when one of the world-famous Clarks shoes family starts his own rival family business? And what have Wu-Tang Clan got to do with it? Listen to our conversation with Galahad Clark.


Episode 1: The father and daughter team

The first in a series exploring the strains and successes of family businesses. We talk to a successful (but secret!) father-daughter team about how hands-on family business can be occasionally stressful, but very special.

Awa Jaram is an Account Director at GW+Co