‘It’s way exceeded my expectations’
Steven Fine, CEO, Peel Hunt LLP
Peel Hunt is an independent broker for UK small and mid caps. Following an MBO, we were approached to create a distinctive new positioning and brand programme that would lift the whole firm and position it as a premium brand in the minds of its clients.
Interviews and analysis produced a key insight: in traditional broker/dealer houses, departments often work in silos, to the detriment of clients. At Peel Hunt, Corporate, Research and Sales make joint decisions, ensuring a holistic perspective.
The new brand identity uses traditional elements in a modern design framework. The custom-made typeface is made of the alignment of an inner and outer shape, a reference to their joined-up company structure.
For the firm’s 25th anniversary, we produced a poster charting the last quarter century inside and outside the finance industry, as well as bespoke packaging for a 25-year-old single malt whisky.
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