Joined-up broking

An aspirational new brand for a 25 year old broking firm with a strong sense of values and growing momentum.

PROJECT

Peel Hunt is an independent broker for UK small and mid caps. Following an MBO, we were approached to create a distinctive new positioning and brand programme that would lift the whole firm and position it as a premium brand in the minds of its clients.

PROCESS

Interviews and analysis produced a key insight: in traditional broker/dealer houses, departments often work in silos, to the detriment of clients. At Peel Hunt, Corporate, Research and Sales make joint decisions, ensuring a holistic perspective.

The alignment of interests sits at the heart of the firm.

SOLUTION

The new brand identity uses traditional elements in a modern design framework. The custom-made typeface is made of the alignment of an inner and outer shape, an idea inspired by a conversation with Peel Hunt's CEO, Simon Hayes.

‘It’s way exceeded
my expectations’

Steven Fine
Managing Partner
Peel Hunt LLP

What we did

Positioning
Brand strategy
Website
Presentations
Stationery
Signage

For the firm’s 25th anniversary, we produced a poster charting the last quarter century inside and outside the finance industry, as well as bespoke packaging for a 25-year-old single malt whisky.

 

View site

peelhunt.com

Related Work

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VISIT

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10 Royal Street
London SE1 7LL

CONTACT

Telephone
+44 (0)20 7620 3673
Email
hello@gilmarwendt.com

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