Stars in the boardroom

Developing a brand for an award that salutes those whose contribution as guardians of corporate governance deserve recognition.

PROJECT

The Non-Executive Director Awards are a glittering annual event that has been growing in importance since its inception in 2006. For three years running we have reflected and elevated that status through the awards book as well as the awards themselves.

PROCESS

To give the book significance and longevity, we go beyond just listing the winners. A number of high-profile contributors makes the publication an essential read for anyone interested in the role of Non-Executive Directors.

The symbol for the boardroom is the executive chair. Add a star-shaped halo and the message becomes clear.

SOLUTION

The new NED awards brand identity gives elegance and sophistication to this growing brand. The distinctive graphic shape works easily in a variety of formats, allowing cost-effective use in advertisting, on screen and in print. 

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