An energy company with a dynamic and flexible brand language, created to inspire change in 30,000 employees across 40 countries.
A dominant leader in Hungary and much of Eastern Europe, MOL Group work both upstream and downstream in the energy sector. They needed to energise their internal culture, as well as develop a brand strong enough to compete on a global stage.
To bring the brand's central idea to life, we developed a flexible and dynamic visual universe, carefully judged to give them the tools to balance consistency with creative inspiration.
As well as causing great excitement in the communications team, we've produced a comprehensive set of brand guidelines. We continue to work together, guiding the brand through the next stage of their growth.
The colour palette of gradients is derived from MOL Group's sub-brands, and can expand as the group does.
A grid of 30 degree angles, based on the logo, holds images and graphic elements.