Because property is personal

How an independent estate agent set out to bring back the golden age of service.

PROJECT

Hudsons Property are independent agents in Central London. Charming people, they’re everything but the stereotype. Our brief was to help them find their voice and build the business into a brand. 

Process

We researched audiences’ priorities and customer journeys, turning touch points into signature experiences. The offices were refurbished to create a homely atmosphere. A mural celebrating the local area now adorns the entrance. 

A service ethos at the heart of all communications.

Results

Since launch, Hudsons have achieved high double-digit turnover growth and triple digit growth in banked business. Together, we have received seven awards and nominations, including a Silver Award for Best Marketing from the Sunday Times. 

40%

Increase in turnover

123%

Increase in banked business

Using illustrations, we add warmth and personality – in striking contrast to the bland imagery commonly associated with this sector.

Work Undertaken

Brand Strategy
Brand Identity
Literature
Environmental
Marketing Comms
Website

Benchmark Awards 2014

nominated

Sunday Times Property Awards

Silver Award

‘They’ve changed
our business.’

Jonathan Hudson
Managing Director, Hudsons Property

Related Work

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Britsh Safety Council

We help ambitious businesses become sector-challenging brands

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