How an independent estate agent set out to bring back the golden age of service.
Hudsons Property are independent agents in Central London. Charming people, they’re everything but the stereotype. Our brief was to help them find their voice and build the business into a brand.
We researched audiences’ priorities and customer journeys, turning touch points into signature experiences. The offices were refurbished to create a homely atmosphere. A mural celebrating the local area now adorns the entrance.
Since launch, Hudsons have achieved high double-digit turnover growth and triple digit growth in banked business. Together, we have received seven awards and nominations, including a Silver Award for Best Marketing from the Sunday Times.
Increase in turnover
Using illustrations, we add warmth and personality – in striking contrast to the bland imagery commonly associated with this sector.
Managing Director, Hudsons Property