Turning on solar energy investment

Or how to brand a consumer portal that helps savvy shoppers make a difference.

THE IDEA

Greenchoice, an Amsterdam based alternative energy company, had an idea – a website for shoppers to buy their favourite things. The clever bit: part of the money would be invested in solar panels to recover the energy used in their production.

PROJECT

Our brief was to not just attract ‘green’ minded people, but also reach out to the mainstream online shopper – in audience workshops we defined her as Saskia, 30, who loves life and would like to do some good but not sacrifice the fun.

We created a campaign-based name and brand identity that was striking, direct and simple.

RESULTS

Do The Bright Thing has been widely featured in the media in Netherlands. Over 1,000 stores have signed-up to the service and €25,000 has already been invested in solar panels to date.

Work undertaken

Naming
Positioning and messaging
Illustration and Icons
Website
Animation

Related Work

Datum

Related Work

Hudsons Property

We help ambitious businesses become sector-challenging brands

VISIT

GW+Co
Old Paradise Yard
10 Royal Street
London SE1 7LL

CONTACT

Telephone
+44 (0)20 7620 3673
Email
hello@gilmarwendt.com

CONNECT


© GW+Co 2017