How we helped an Irish CLO Manager reposition itself as European Credit Specialist via a new website experience in sync with the continent.
CLO Manager Avoca Capital has £6bn AUM. Following a strategic review and the acquisition of several teams, we were approached to help them articulate their story and repositioning the firm as a European Credit Investment Specialist.
Working closely with senior management, we created a seven point story that encapsulates who Avoca are, what they believe in and what this means for their clients. We then re-worked the public and private sites to deliver a seamless user experience.
The website shows seven of Europe’s capitals and details Avoca’s experience in these markets. Pictures reflect the time of day, suggesting Avoca is always in sync with what’s going on. Avoca was recently acquired by KKR.
cities, day and night