Our expertise
Brand strategy
Brand strategy

We help define and articulate a clear and meaningful strategic positioning, giving real purpose to your organisation.

  • Research & Diagnostics
  • Brand Architecture
  • Positioning
  • Brand Story

Branding
Branding

We build rich brand languages that help you tell stories about your brand, in highly flexible, even lovable systems.

  • Brand Identity
  • Tone of Voice
  • Marketing Communications
  • Design & Art Direction

Digital
Digital

We create digital experiences that put your users first, controlling and designing everything the customer sees.

  • UX (User Experience)
  • Website Design
  • Social Media Strategy & Design
  • Digital Campaigns

Engagement
Engagement

Your people are the beating heart of your brand. So we create tools they love to use, long after the final handover.

  • Brand Guidelines
  • Employer Branding
  • Employee Training Workshops
  • Writing Training
  • Recruitment Films

By culture
Family business

Family business

Family businesses have intrinsic qualities that corporations pay through the nose for, but rarely achieve; strong values, a sense of togetherness, a loyal workforce and the luxury to be able to think long-term.

Challengers and start-ups

Challengers and start-ups

Challengers are different. They are the leaders and businesses that ask ‘why not?’. They are fond of disrupting business models and markets.

Groups

Groups

When a group owns more than one brand, it often takes a back seat behind them. In the age of transparency, this is no longer enough. Employees want to join a business with purpose, outside influencers demand accountability from the ultimate owner, the media asks questions beyond the numbers.

Germans trading internationally

Germans trading internationally

If you are trading in global markets you have to understand the Anglo-Saxon way of doing business. This represents a challenge for many German businesses because both language and business culture can be a barrier to success.