Our thinking on branding, business and strategy

The Family Formula: Why you can’t just keep it in the family

Part four in our series on how family businesses can flourish

Cause and effect

What is design effectiveness anyway?

Winners at the 2018 DBA Design Effectiveness Awards!

We’re delighted that GW+Co have won a Gold Design Effectiveness Award for our work on THORNeco, Zumtobel Group’s low-cost lighting range.

A pub quiz at the Sans and Serif

Our studio pub opened its doors for one night only, for a pop-up pub quiz.

The Family Formula Podcast

A series of podcasts exploring the conundrums faced by family businesses and what we’ve learnt about how to tackle them

The Family Formula: Why you need freedom and focus

Part one in our series on how family businesses can flourish

The Family Formula: Why growing also means growing up

Part two in our series on how family businesses can flourish

The Family Formula: Why old dogs need new tricks

Part three in our series on how family businesses can flourish

Is your business approaching a midlife crisis?

It might be time to work on your brand.

How we won Gold, Silver and Bronze

Last night, we won Gold, Silver and Bronze at the Transform Awards for one single project: the naming strategy and branding of The Exceptionals – a charity that helps businesses employ ex-offenders.

Branding pub quiz – questions

Test your knowledge of brands past and present with this quiz by GW+Co.

Branding pub quiz – answers

Answers to our studio pop-up pub quiz.

Extreme beauty

Having been shortlisted for the Brand Impact Awards, we feel inspired to share the ‘making of’ story for our menacingly beautiful logo film for Reiss.

An analogue evening

On the 3rd of December we hosted a very special dinner event at Old Paradise Yard – a follow-up to last year’s Fine Designing.

The joys and pains of type on screen

Good typography has been essential in communicating written messages pretty much since the invention of the printing press in 1439 by Johannes Gutenberg.

The joys and pains of type on screen (II)

A facelift that goes more than just skin deep

A client's experience of working with us, as published in Print Week.

Embracing Lovable Systems

We all know times have changed, so why haven't brand guidelines?

Success at the Transform Awards

We’re pleased to announce that GW+Co had some success at the 2016 Transform Awards this Tuesday night, picking up three trophies.

The Exceptionals

We’re excited to share the work we've been doing on a charity project for the Traverse Trust.

Infographic of the Week

UK election 2017: Conservatory party loses 12 seats while Labour, led by Jeremy Corbyn, has increased by 31

Old Paradise Yard open studios

On 23 July, our Waterloo home Old Paradise Yard opened its gates to all and sundry on our first Open Studios evening.

Consistency of spirit, not of style

Where there’s a brand, there are guidelines.

Racing to the middle

We live in a templated, automated, crowdsourced, customised, retweeted world.

Underground reading

Observations on the state of ads on the tube.

Fine Designing

On 25th November we hosted a housewarming dinner in our Old Paradise Yard studio – Fine Designing.

The Children’s Garden

A new website for a kindergarten that does things differently.

Playing the Creative World Cup

Seven graphic responses to Germany’s romp through the tournament.

Peak screen?

We’re still creating more and more clever ways to show the same basic types of information.

Nation brands take flight

Picking the Bird of Britain.

A typeface that walks

Typefaces that have more than one weight are called families. I like that notion. They are like friends says Erik Spiekermann and I have a similar feeling towards many of them.

A tale of two experiences

I am a big fan of the National Trust. Every second weekend or so, I take my wife and children to visit an old family home, a beautiful garden or an ancient castle.

 No one lives in these properties. Yet they are full of life.

The state of the book cover

Book cover design on the radio.