Insights on branding, business and strategy

The Family Formula: why you need freedom and focusThe Family Formula: why you need freedom and focus

The Family Formula: why you need freedom and focus

Five ways family businesses can flourish

Extreme beautyExtreme beauty

Extreme beauty

Having been shortlisted for the Brand Impact Awards, we feel inspired to share the ‘making of’ story for our menacingly beautiful logo film for Reiss.

How we won Gold, Silver and BronzeHow we won Gold, Silver and Bronze

How we won Gold, Silver and Bronze

We had great success at the Transform Awards 2017 for one project: the naming strategy and branding of The Exceptionals.

Infographic of the WeekInfographic of the Week

Infographic of the Week

UK election 2017: Conservatory party loses 12 seats while Labour, led by Jeremy Corbyn, has increased by 31

Embracing Lovable SystemsEmbracing Lovable Systems

Embracing Lovable Systems

We all know times have changed, so why haven't brand guidelines?

After the handoverAfter the handover

After the handover

For us, the most important stage of a project is often when the brand's no longer in our hands.

The joys and pains of type on screen (II)The joys and pains of type on screen (II)

The joys and pains of type on screen (II)

Can you use baseline grids online?

The ExceptionalsThe Exceptionals

The Exceptionals

We're excited to share the work we've been doing on a charity project, in the realm of ex-offender rehabilitation and employment.

Success at the Transform AwardsSuccess at the Transform Awards

Success at the Transform Awards

GW+Co take home a clutch of awards.

Peak screen?Peak screen?

Peak screen?

We're still creating more and more clever ways to show the same basic types of information.

A facelift that goes more than just skin deepA facelift that goes more than just skin deep

A facelift that goes more than just skin deep

A client's experience of working with us, as published in Print Week.

Consistency of spirit, not of styleConsistency of spirit, not of style

Consistency of spirit, not of style

Why static rulebooks no longer work.

An analogue eveningAn analogue evening

An analogue evening

On the 3rd of December we hosted a very special dinner event at Old Paradise Yard.

Underground readingUnderground reading

Underground reading

Although a lot of digital services are welcome innovations, they don't offer very rewarding advertising.

The joys and pains of type on screenThe joys and pains of type on screen

The joys and pains of type on screen

How can we achieve better typography online?

Is your business approaching a midlife crisis?Is your business approaching a midlife crisis?

Is your business approaching a midlife crisis?

It might be time to work on your brand.

Racing to the middleRacing to the middle

Racing to the middle

How come the definition of what constitutes good design feels so narrow?

A tale of two experiencesA tale of two experiences

A tale of two experiences

Whatever spirit permeates through an organisation, it manifests itself as a customer experience... good or bad.

Old Paradise Yard open studiosOld Paradise Yard open studios

Old Paradise Yard open studios

On 23 July, our Waterloo home Old Paradise Yard opened its gates to all and sundry on our first Open Studios evening.

Nation brands take flightNation brands take flight

Nation brands take flight

A public vote to find the first Official Bird of Britain.

The Children's GardenThe Children's Garden

The Children's Garden

The Children's Garden, where children are allowed to be children.

The state of the book coverThe state of the book cover

The state of the book cover

The Art of Book Cover Design was a half hour on the current state of cover design.

Fine DesigningFine Designing

Fine Designing

On 25th November we hosted a housewarming dinner in our Old Paradise Yard studio: Fine Designing.

A typeface that walksA typeface that walks

A typeface that walks

Typefaces that have more than one weight are called families. I like that notion.

Playing the Creative World CupPlaying the Creative World Cup

Playing the Creative World Cup

In June this year I received an email out of the blue, inviting me to take part in the Creative World Cup.

We help ambitious businesses become sector-challenging brands

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