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About us

We’re change companions

We’re a consultancy of strategists and creatives from across Europe. We help our clients find their advantage, speak in their own unique voice and build compelling brands that communicate effectively.

As change companions, our collaborative process unites teams and experts from all sides around a shared purpose that fosters a sense of belonging.

And since people are the beating heart of every business, we create brand and communication tools they love to keep using, long after we’ve accomplished our shared goals.

We believe...

Change is collaborative

If you want to achieve great things, you have to work together.

Brand is experience

It’s not what you say about it, it’s how people encounter it.

Strategy should be creative, creativity should be strategic

Insight can come from unexpected places. And design solutions should always further business goals.

Systems should be lovable

We create flexible recipe books, not rigid rules.

Change is collaborative

If you want to achieve great things, you have to work together.

Strategy should be creative, creativity should be strategic

Insight can come from unexpected places. And design solutions should always further business goals.

Brand is experience

It’s not what you say about it, it’s how people encounter it.

Systems should be lovable

We create flexible recipe books, not rigid rules.

What our clients say
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‘The level of awareness and sales we’ve achieved with wholesalers in a very short timeframe is incredible.
It has galvanised the whole team like nothing before’
‘It has way exceeded my expectations’
‘We not only have a new brand and look, but more importantly a new, revitalised business’
‘Extremely inspiring, purposeful and important in every sense… thank you!’
‘They have changed our business’
‘It’s altogether a great expression of who we are’
‘I knew you would deliver’
Over the years we’ve been recognised by...
  • Transform Awards
  • Brand Impact
  • DBA Design Effectiveness
  • Art Directors Club, New York & Berlin
  • Red Dot
  • Design Prize Germany
  • D&AD
  • Design Benchmarks
  • ISTD
  • Sunday Times Property Awards
This is us
Gilmar Wendt

Principal

Ayad Abul-Ella

Associate Partner

Awa Jaram

Account Director

Raquel Calonge

Designer

Aleksandra Wiatr

Digital Project Manager

Joseph Harries

Design Director

Rachel O’Callaghan

Designer

Lucy Glyn

Project Manager

Reg Pauffley

Brand Consultant

David Bell

Online Marketing Consultant